![]() ![]() played games, and Gen Z gamers were averaging 11 to 13 hours per week engaging with their favorite titles. ![]() Many artists, like HyunA and Epik High, have been working to get their music back on the site, while many fans have taken to social media to protest the removal. Learn about our efforts to even the playing field for all. Spotify pulled some K-pop artists’ music from its platform after the licensing dispute with Kakao M, which runs the country’s biggest streaming platform, Melon. When competition is fair, both consumers and companies win. This site sheds light on the global streaming economy and royalty system. Spotify recently launched in Korea without the Kakao M catalogue, with a deal yet to be signed. According to a Deloitte survey, it cited, more than 80% of people in the U.S. Artists deserve clarity about the economics of music streaming. Spotify, which already hosts over 2.2 million gaming-related playlists, said it saw the potential to reach a younger generation of music fans with the launch of its game experience on Roblox. And last year, Roblox solidified its intentions to bring more artists into its online gaming worlds with the announcement of a partnership with Sony Music, aimed at helping artists reach fans within Roblox and make money. Roblox, meanwhile, also held its first virtual concert in 2020 when it hosted Lil Nas X in an online event space custom-designed with multiple stages inspired by the artist’s music. The launch of the Roblox world comes at a time when music has become an important competitive advantage for online gaming platforms as they position themselves as a future entry point to engage with the “metaverse.”įortnite helped kick off the trend with its in-game Travis Scott concert in 2020, followed by its Ariana Grande concert last year, and its more recent collection of Coachella-themed items and music aimed to celebrate the festival on its platform. ![]() The latter will have Roblox merchandise available starting today, while Stray Kids’ merch will arrive in the weeks ahead. The first two artists to activate in this space are Stray Kids and Sunmi. The first of these will be K-Park, a custom-built experience designed as an homage to Kpop culture. Spotify also says the island will continue to evolve with new worlds to explore focused on music and fandoms. We’re flipping the script and empowering players to be the creators and truly feel like they’re the artist performing,” noted Abby Stewart, director of Business Development at Spotify. “The stage isn’t the typical artist broadcast to fan experience.
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